Apple Watch sales rise, but can't get back to previous highs (opens in new tab)

Sales of the Apple Watch rose considerably in the first quarter of 2026, but rivals have driven it down far below the heights it had back in 2021.Apple Watch UltraIt may seem as if the Apple Watch has no real competitors for its functionality, and especially all of its health features. But although it still dominates the market, it's no longer close to the 35.9% it had in .According to Counterpoint Research, the figure for is 23%. That does come after all smartwatch sales faced declines , and...