Article 50: Transparency Obligations for Providers and Deployers of Certain AI Systems (opens in new tab)

This article states that companies must inform users when they are interacting with an AI system, unless it's obvious or the AI is used for legal purposes like crime detection. AI systems that create synthetic content (like deepfakes) must mark their outputs as artificially generated. Companies must also inform users when they use AI for emotion recognition or biometric categorisation, unless it's for legal purposes. If an AI system creates or alters content, the company must disclose this, u...