From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle (opens in new tab)

arXiv:2107.01629v3 Announce Type: replace-cross Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers. In practice, creators and platforms typically concentrate their marketing efforts on the period leading up to the livestream. However, livestreaming events naturally transition into recorded formats once the event concludes, creating potential "residual" opportunities for monetization. This study system...