Price Heterogeneity as a Source of Heterogeneous Demand (opens in new tab)

We explore heterogeneous prices as a source of heterogeneous or stochastic demand. Heterogeneous prices could arise either because there is actual price variation among consumers or because consumers (mis)perceive prices differently. Our main result says the following: if heterogeneous prices have a distribution among consumers that is (in a sense) stable across observations, then a model where consumers have a common utility function but fa...