A Deep Learning Approach to Heterogeneous Consumer Aesthetics in Fast Fashion (opens in new tab)

Aesthetics drives product differentiation in industries such as fashion, interior decor, luxury goods, real estate and hospitality. However, visual differentiation is hard to encode in formal economic analysis. This paper analyses millions of purchase records from H\&M in the Netherlands, including product images, text descriptions, prices, and consumer demographics. I fine-tune Fashion CLIP embeddings with a three-tower approach that builds...