Information Greenhouse: Optimal Persuasion for Medical Test-Avoiders (opens in new tab)

Patients often avoid medical tests because testing produces not only useful information but also painful beliefs. This paper studies optimal communication between a doctor and an information-avoidant patient who first decides whether to take a test and, after an unfavorable result, whether to accept treatment. The doctor can disclose information about how severe non-treatment would be if the patient is sick. The main tension is between warni...