Microtransit revenue management informed by citywide travel demand and joint subscription-mode choice modeling (opens in new tab)

As an IT-enabled multi-passenger mobility service, microtransit can improve accessibility, reduce congestion, and promote sustainability. However, realizing its business potential requires a deeper understanding of traveler preferences, highlighting the need for more effective tools for demand forecasting and revenue management, especially when actual usage data are limited. We propose an innovative modeling approach that integrates travel b...