Statistical significance in choice modelling: computation, usage and reporting (opens in new tab)

This paper offers a commentary on the use of notions of statistical significance in choice modelling. We review the reasons for uncertainty in parameter estimates, provide a precise discussion on the computation of measures of uncertainty and confidence intervals, and discuss the use of statistical tests. We argue that, as in many other areas of science, there is an over-reliance on 95\% confidence levels, and misunderstandings of the meanin...