Grabbing the Forbidden Fruit: Restriction-Sensitive Choice (opens in new tab)

Restricting individuals' access to some opportunities may steer their desire toward their substitutes, a phenomenon known as the forbidden fruit effect. We axiomatize a choice model named restriction-sensitive choice (RSC), which rationalizes the forbidden fruit effect and is compatible with the prominent psychological explanations: reactance theory and commodity theory. The model is identifiable from choice data, specifically from the obser...