Guiding without Generating: Artificial Intelligence (AI)-Enabled Topic Nudges in Online Reviews (opens in new tab)

Digital platforms increasingly face a common challenge in the age of artificial intelligence (AI): how to elicit richer and more useful user-generated content (UGC) without fully automating content production. We study this question in the context of online reviews by examining Yelp's introduction of an AI-enabled topic nudging tool in 2023, which provides real-time prompts to guide reviewers in addressing key dimensions of the dining experi...