Fair Distribution of Digital Payments: Balancing Transaction Flows for Regulatory Compliance (opens in new tab)

The concentration of digital payment transactions in just two UPI apps like PhonePe and Google Pay has raised concerns of duopoly in India s digital financial ecosystem. To address this, the National Payments Corporation of India (NPCI) has mandated that no single UPI app should exceed 30 percent of total transaction volume. Enforcing this cap, however, poses a significant computational challenge: how to redistribute user transactions across apps without causing widespread user inconvenience ...