Analyzing the Impact of Release Season and Production Budget on Movie Revenue and Profitability (opens in new tab)

The film industry is characterized by significant financial uncertainty, where large production investments do not always guarantee commercial success. This study analyzes the relationship between release season, production budget, and movie financial performance using the Full TMDB Movies Dataset 2024. A data mining framework incorporating association rule mining, clustering, machine learning, and SHAP analysis was applied to identify key drive...