Estimating Social Norm Complementarities (opens in new tab)

We develop a model of choice over social norms that allows for complementarities along two dimensions: \textit{technological}, analogous to complementarities between consumption goods, and social, capturing returns from conformity. Together, these determine whether two norms are complements, substitutes, or independent, as defined by how the equilibrium prevalence of one norm responds to a marginal shift in the utility of another. We estimate ...