Boundedly Rational Meta-Learning in Sequential Consumer Choice (opens in new tab)

Many consumer decisions are repeated choices under uncertainty. Standard models capture these decisions using Bayesian learning and dynamic programming: consumers update beliefs from feedback and use those beliefs to guide future choices. In many markets, however, learning does not restart when consumers enter a new context: prior experience with a brand, product, or provider can shape beliefs in later, related decisions. We study this cross-con...