Bayesian Rational Search Engine User (opens in new tab)

A user faces a list returned by a search system, ordered by a noisy proxy for relevance, and decides sequentially whether to pay a fixed cost to inspect another item or stop with the best she has uncovered. She does not enter the page knowing how good its items are, so each inspection both produces a candidate item and refines her belief about the page's underlying quality. We show the optimal policy is a standout rule: the user stops as soon as...