Museums as Policy Tools: The Behavioral Impact of Cultural Experiences (opens in new tab)

Museums can serve as policy tools when their content is purposefully curated. We designed a framed field experiment at the Santa Maria della Scala museum in Siena that leveraged the site's historical role offering care and hospitality.Student visitors randomly assigned to a tour emphasizing this function later donated more to an NGO supporting refugee than those who followed a standard artistic itinerary, with effects concentrated among female p...