Unintended Consequences of Recommender System Interventions: Evidence from a Field Experiment (opens in new tab)

Platform content interventions in recommendation systems are typically evaluated as static "nudges", ignoring that the systems adaptively learn from the resulting user behavior. We investigate this dynamic through a large-scale field experiment on a short-video platform. The experiment involves a "sleep reminder" campaign designed to reduce late-night usage. Paradoxically, the intervention increased late-night engagement by 14.75% and overall pl...