To Combine or Not? Consolidating Horizontal Acquisitions in Multi-sided Market (opens in new tab)

When a parent company acquires a horizontal competitor on the same side of a multi-sided market, it must decide whether to fully integrate the acquired platform or keep it as a separate brand. We study this in the context of Uber's acquisition of Postmates, using novel consumer receipt data that tracks food delivery spending. Employing an Age-Period-Cohort (APC) decomposition, we isolate the merger's effect on consumer spending while controlling...