The Bias Paradox: How AI Personas Can Overcome Human Limitations in UX Research (opens in new tab)

This position paper examines a paradox encountered in UX research practice: a situation where real human participants delivered less authentic insights than AI personas might have, due to context-induced biases. We share our experience developing research-based AI personas using OpenAI's custom GPT builder and conducting a design thinking workshop with high-net-worth banking clients. The workshop setting, including a luxury hotel, present portfo...