CCPA Slaps Fine On Storia Over Misleading ‘100%’ Claims (opens in new tab)

The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 Lakh on beverages brand Storia Foods for allegedly misleading consumers through the use of “100%” claims on their products. The consumer protection body also slapped a similar fine on Mrs. Bectors Food Specialities (English Oven) for the same claims. The CCPA directed both brands to immediately withdraw the disputed claims from product packaging, websites and all digital platforms. The action was taken under the Cons...