L’Oreal To Acquire Majority Stake In BPC Startup Innovist (opens in new tab)

Global cosmetics giant L’Oreal has signed an agreement to acquire a majority stake in beauty and personal care startup Innovist. However, the company did not disclose the financial details of the deal. This acquisition, L’Oreal said in a statement, will help it expand into India’s fast growing BPC market and build a portfolio with local brands catering to the Indian audience. As part of the agreement, the Innovist founding team will continue to operate and scale the business in collaboration ...