Omdia: Apple grows 9% as European Smartphone Market Grows 2% (opens in new tab)

Market contraction expected for second half of year. Omdia reports that Europe (ex. Russia) smartphone market grew 2% to 33 million units in 1Q26. Key vendor highlights from 1Q26 include Source: Yahoo Finance “The average-selling-price (ASP) of smartphones in Europe surged to a record-high level of €580 in 1Q26,” added Bjorhovde. “This was largely caused […]