Only one in eight smartphone users uses a smartwatch. What’s the problem? (opens in new tab)

Apple grew at 21%. Global market grew 4% with forecast is 3% growth through 2030 Source: Counterpoint Research NB: 3% growth through 2030 is no growth at all. Non-consumption is catastrophically high and yet Counterpoint projects zero growth over four year. Apple’s share at 23% roughly matches smartphone share and that may be plausible however […]