Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers (opens in new tab)

In 2026 commerce, the term "agent" has become ambiguous, referring to both AI shoppers (Agentic Commerce) and AI workers for merchants (Agentic Merchant Operations). Distinct design principles are necessary for each type to enhance transparency and control. Clear language usage is essential to foster understanding and trust among merchants in this evolving landscape.