Jaguar Land Rover China's Xing Bin: Luxury Brands Uphold Experience First (opens in new tab)

Gasgoo Munich- The competitive logic of the ADAS industry has fundamentally shifted, Xing Bin, Assisted and Automated Driving China VP, Jaguar Land Rover China, told attendees at the 9th Intelligent Driving & Global Deployment Conference 2026 in Shanghai on June 17. The battleground, he argued, has moved from seizing the technological high ground to a contest of "efficiency" — encompassing engineering, organization, cost, and ecosystem.Xing Bin views 2025 as a tipping point for the "democrati...