Disney Super Bowl ad slots fetching $9M per, short of $10M asks (opens in new tab)

Covers Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)

Early indications suggest Disney’s lofty Super Bowl advertising expectations might have hit a speed bump. The company has reportedly sold more than 10 30-second Super Bowl commercials for around $9 million a piece, per Brian Steinberg in Variety. At $9 million per, the price falls about a million short of Disney’s initial ambitions to attract…

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