AWS Elemental MediaTailor now supports ad trickplay personalization and compact DASH manifest optimization via dynamic transcoding (opens in new tab)

AWS Elemental MediaTailor now enhances streaming ad personalization with support for trickplay features in HLS and DASH formats. This update also introduces compact DASH manifests for more efficient manifest delivery. Previously, these capabilities required a custom transcode profile. They are now supported natively through dynamic transcoding, eliminating that requirement. MediaTailor provides server-side ad insertion (SSAI) to personalize ads in video streams. As streaming platforms increas...