Studebaker’s Hail Mary: 1963 Avanti R1 (opens in new tab)

The Avanti - aimed at rescuing Studebaker from bankruptcy - failed in its primary mission. But it succeeded in a way no one expected: such was the passion for its quirky styling and permissive customization, that it outlasted its parent by decades. The Avanti was conceived in Palm Springs, where Raymond Loewy - called to...