Why China’s Gen Z Just Made Kris Jenner Their Goddess of Wealth (opens in new tab)

In late March 2026, Kris Jenner became an unlikely digital lucky charm for Chinese Gen Z users on Xiaohongshu, Weibo, and Douyin. Millions of posts featuring edited images of Jenner in professional roles went viral, accumulating over 52 million views. Driven by economic anxiety and admiration for Jenner's business acumen, young Chinese users adopted her image as a manifestation symbol — nicknaming her the "Empress Dowager." Jenner responded with her iconic phrase, amplifying the trend globall...