What Is Six Seven? How Gen Alpha Turned Two Numbers Into A Global Cultural Obsession (opens in new tab)

"Six seven" began as a lyric in rapper Skrilla's 2024 song "Doot Doot (6 7)," exploded through TikTok via NBA star LaMelo Ball edits and the viral "67 Kid" clip, and became Dictionary.com's 2025 Word of the Year — the first word of the year defined as an interjection with no fixed meaning. Searches surged sixfold from June 2025, with Gen Alpha using the phrase globally across classrooms, sports events, and social media. Brands from Pizza Hut to McDonald's capitalized on it; Google, Fortnite, ...