Groove Track | Tale of Two Markets: Do We Help People Only For Money Or Candy? (opens in new tab)

Would you help change a stranger’s tire? How about if they offered you $20? Or, what if instead of money, they offered you some candy? We often think these types of exchanges are financial in nature - but this study explored how there is actually a different type of exchange going on here - a social exchange. When we help a friend move some furniture, invite friends over for dinner, help a stranger out who is in need - these are social exchanges in a social market, one that is separate from t...