Amy Bucher on Participatory Design, Trust and Engaging Your Audience (opens in new tab)

Amy Bucher, PhD is the Vice President of Behavior Change Design at Mad*Pow and the author of “Engaged” a new book on how to apply behavioral science to the design and development of products. At Mad*Pow, she designs motivating interventions to help people live healthier and happier lives and, in her spare time, knocks 150 books off her reading list every year. (OMG!) Amy was recently recognized as one of 10 behavioral scientists you should know in Forbes magazine. While we did spend a bit of ...