Get More from Reading your Favorite Books with Pique founder Bec Weeks (opens in new tab)

On this episode of Behavioral Grooves we chat with the founder of the engaging new app PIQUE. Bec Weeks is a behavioral scientist turned accidental entrepreneur! By joining forces with some of the brightest minds in behavioral science, including partners Sendhil Mullainathan, Eldar Shafir and Mike Norton, they have developed an amazing app that accompanies your favorite books. Pique takes users' interests in books to a new level with their slogan: Don't just read the book. DO the book. By usi...