Want Marketing That’s Effective? Use a Behavioral Science Perspective | Nancy Harhut (opens in new tab)

Interested in a secret, underused marketing trick? Use rhyme in your design! You may easily recall examples like “Bounty: the quicker picker upper” or “Duracell: no battery is stronger, longer”. By including rhyming words in your marketing, your content is actually more memorable and more believable. This is just one of the 25 behavioral science tips that our expert guest, Nancy Harhut outlines in her comprehensive new book, “Using Behavioral Science in Marketing”. Nancy Harhutt is Co-Founder...