[INTERVIEW] Attention: How to Capture It and Keep It with Ben Parr (opens in new tab)

What is the science behind capturing people’s attention? And what do you do after you have someone’s attention; what is your intention? Is our attention fleeting and fickle, like a goldfish? Or is it something that can be recaptured and rekindled easily? Our guest today, Ben Parr cleverly uses a great Bonfire Analogy to describe how we ignite, build and rekindle attention. Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Ca...