Covid-19 Crisis: Michael Boden on How Field Sales Reps Are Adapting to the Crisis (opens in new tab)

Michael Boden is the Head of U.S. Crop Protection Sales at Syngenta, a global agrochemicals and seeds firm based in Basel, Switzerland. He joined the company in 1986 and has held global sales and marketing positions throughout his career. Michael grew up in Sioux City, Iowa, and is currently based in Syngenta’s North American headquarters in Greensboro, North Carolina. Michael shared a vivid image of his business: it’s what he calls belly-to-belly relationships his reps and agronomists have w...