People Want Answers: How to Communicate in a Crisis with Christopher Reddy (opens in new tab)
Between disinformation and misinformation, it’s difficult to know what and who to trust, especially during a crisis. When disaster does strike, it is critical that scientific information is communicated clearly. Oceanographer Christopher Reddy discusses his experiences relaying vital information during the Deepwater Horizon oil spill in 2010. Scientists are bathing in uncertainty. It is the basis of their work. As Chris says “if I’m certain about something, I’m not going to research it.” But ...
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