Elspeth Kirkman and Michael Hallsworth on Designing Behavioral Interventions (opens in new tab)

CORRECTION: In this episode, we incorrectly state that Michael Hallsworth started the BIT North American team. In fact, the BIT North America team was founded in 2015 by Elspeth Kirkman. Under Elspeth’s leadership, the team delivered over 100 trials to cities across the US before she returned to the UK in 2018, which was when Michael Hallsworth came to Brooklyn to manage the group. We regret the error and thank Elizabeth Linos, PhD for calling attention to it. In their book, “Behavioral Insig...