Helping People To Assemble Better Decisions | Eric J. Johnson (opens in new tab)

How do we make decisions? What factors influence the final outcome? Do default settings change our preferences? Every decision we make; from choosing something on a menu to deciding whether to be an organ donor, is influenced by our environmental context and the default selections presented to us. Professor Eric J. Johnson has distilled the latest behavioral science research into his newest book, The Elements of Choice: Why the Way We Decide Matters, and we are thrilled to talk with him about...