Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism (opens in new tab)

Gary Latham, PhD is the Secretary of State Professor of Organizational Behaviour at the Rotman School of Management in the University of Toronto. His research in the field of organizational psychology has yielded over 200 peer-reviewed publications and he has written several books on the topic of goal setting. He and his lifelong research partner, Ed Locke PhD, are responsible for Goal Setting Theory, prized by both the scientific community and sales leaders around the world. He is the only r...