Groove Track | 12 Words That Improve Company Performance (opens in new tab)

Priming studies have had some negative press over the past ten years - some of it justified, some of it not. In this groove track, Kurt and Tim examine a 2018 study done by Alexander Stajkovic, Kayla Sergent, Gary Latham, and Suzanne Peterson called “Prime and Performance: Can a CEO Motivate Employees Without Their Awareness?” This field study, with real-world implications, demonstrated that the choice of words had an impact on company performance. The impact was not just statistically signif...