Grooving on Reciprocity (opens in new tab)

This is the second episode in a series on the 6 Principles of Persuasion as identified by Robert Cialdini, PhD, in his 1984 book, Influence. (The first episode in the series was on consistency – with the link below.) In this grooving session, Kurt and Tim discuss reciprocity, the first principle of influence, its roots and how it shows up in our world today. Reciprocity is when we feel obliged to give back to people who have given to us. The operative word is given, to differentiate the exper...