How Behavioral Science Can Impact Nonprofits: The Inspiring Story at Save The Children (opens in new tab)

Allison Zelkowitz seized the opportunity to use behavioral science at Save The Children to make a big impact on global projects. By building a world-first “nudge unit” within the organization, her story is an inspiring example of how application of behavioral science principles can make a real difference in the world. Allison Zelkowitz is the Founder and ‎Director of the Center for Utilizing Behavioral Insights for Children (CUBIC) part of the international nonprofit organization Save the Chi...