How Do Incentives Actually Impact Motivation? | Dr Indranil Goswami PhD (opens in new tab)

Incentives can improve motivation. But what actually happens when the incentive is removed? An influential body of research previously suggested that extrinsic rewards have a negative impact on intrinsic motivation. However, more recent studies show this not to be the case over the long term. Our guest, Dr Indranil Goswami PhD, talks us through the longer term effects of temporary incentives and the implications for motivating behavior change. Indranil is an Assistant Professor of Marketing a...