How To Frame Incentives To Drive The Desired Behavior | James Castello (opens in new tab)

If you want to incentivize an outcome, don’t just focus on the final reward, hone in on the behavior that will drive the result. Whether we’re motivating our employees, our kids or ourselves, we can all benefit from learning how to effectively drive behavior. “ Incentives drive behavior. So if you don't get the behaviors right, that's where incentives go off the rail.” ~ James Castello, Episode 344 Our guest on this episode is James Castello, Vice President of Field Operations and Incentive C...