Grooving on Knowing Thyself: Why Figuring Out Who I Am is Easier Than You Thought. (opens in new tab)

“Do what you love and you’ll never work a day in your life.” Are you tired of that ditty? We are. How are you supposed to know what you love if we don’t 100% know who we are? “Know thyself” is a maxim that has been central to Western civilization for the last 2500 years. It has been pervasive in philosophy over the ages and more recently in psychology. Who are we? Who am I? These questions blend nicely with understanding why we do what we do, a foundational question in behavioral science. And...