Luke Battye: The Peak-End Effect and Fast Food (opens in new tab)

Luke Battye is a product/service consultant with a background in Experimental Psychology and innovation. Luke founded a behavioral design consultancy, called Sprint Valley in the UK, that helps businesses use behavioral science and human-centered design to create better products and services for customers and employees. In Our Conversation with Luke We chatted on a cold afternoon in both Birmingham and Minneapolis and we hunkered down to some great conversation about the very positive applica...