Why Human Connection Is The Key To Effective Branding | Matt Johnson (opens in new tab)

“Brands really matter, when and only when they matter to consumers. And this is fundamentally a question of human connection.” ~ Matt Johnson To get under the skin of how branding works, what makes it effective and how to build a successful brand, we talk with Matt Johnson PhD, who is an expert on the human side of business. Matt is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. We discuss everything from the difference of brand ...