[GROOVING SESSION] Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox (opens in new tab)

We’re doing things a little differently this month on Behavioral Grooves. Instead of discussing Matthew Willcox’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Matthew’s interview first (episode #235), and then join us on this episode where we discuss practical applications of Matthew Willcox’s fascinating work. At the start of our series on Marketing and Employee Engagement, Kurt and Tim discuss how we can a...