How a Compelling Story Packs a Persuasive Punch with Melanie Green (opens in new tab)

Dr. Melanie Green is a professor at the University of Buffalo. She joined us on the podcast to explain how the power of a compelling narrative, including the effects of fictional stories, can be used to change beliefs and attitudes. Her theory of "transportation into a narrative world" focuses on how immersive storytelling is a mechanism of narrative influence. It was an in-depth conversation that explored concepts around how stories move us, the power of narrative to affect both cognitive an...